WebAR + Telepresence App for Retail: Previewing Products in 3D before Buying

Have you heard about a web version of augmented reality? PresentinAR is a mobile/web application for previewing 3D models of retail products before buying them. Furniture, home appliances, toys, decor, clothes, shoes, and even food: there can be 3D twins of any object for sale that retailers will be able to show to their customers through the screen of the PC/mobile phone. The technology we are offering ( AR+telepresence) seems a bit complicated at first sight, yet it is as complicated as a new mobile phone in the hands of an old lady. Yet, some practice and curiosity make PresentinAR, an AR-enables sales tool kit, seem crystal clear and effective. 

Why Did We Create an AR-Enabled Sales Toolkit?

Retail is transforming with incredible speed: augmented reality, gamification in retail, online shopping, and data science for customer analysis are among the most popular e-commerce trends today. The reason for these changes is simple: people want personalized shopping and do not want to go to the stores simultaneously. That is why Jeff Bezos from Amazon is getting richer each day. 

There is no need to repeat that COVID-19 changed it all. Since the first days of quarantine, the sales of bread makers have risen by 652%. Let’s be honest, we all would love to see the goods we are about to buy, even if it is a bread maker.

What Are the Benefits of PresentinAR

• REAL ENVIRONMENT. It allows selling in a real environment.

It’s a pioneering AR experience for salespeople that helps them locate the 3D objects of the goods they are buying in real consumers’ environments. For those who are buying furniture, home appliances, or objects for decoration, this option is priceless. 

• MACHINE LEARNING for the Most Precise Measurements.

Supervised ML-based proprietary algorithms create 3D models of furniture, home appliances, toys or any other goods with exceptional precision. 

• ALL OPTIONS IN YOUR PHONE OR YOUR BROWSER. Experimenting with Color/Size.

Augmented reality allows a consumer to see a 3D object of his/her choice in multiple variations: the size, color, and other parameters are interchangeable.

• WEB/MOBILE FRIENDLY. Using PresentinAR via mobile and web.

This application is available in mobile and web versions which means that those who don’t want to install another application on their smartphone can simply open the app in a web browser. The technology called WebGL allows previewing 3D models of objects 

• ZERO REMORSE. The Feel of the Product.

PresentinAR gives the customer a feel and quality of different products. It helps a buyer and interior decorators see how an item fits into a room and generally helps build a classic prototype of the possible future of space.  Professional sales managers guide buyers through catalogs, helping to choose the best solution.

PresentinAR will significantly contribute to increasing the effectiveness of sales & service processes within the seller companies. Innovation is critical to the future of furniture manufacturing. Augmented Reality is the Game Changer in the furniture trade.

Technologies we used: ARKit, WebGL, Unity 3D.

Catalogs are old-fashioned and limited in their reach and effectiveness. Large expos only allow having a selected number of goods to show. AR + Videoconferencing allows transforming retail to a more digital, more developed variant. 

PresentinAR also solves the problem of buyer’s remorse and retention. It will significantly contribute to increasing the effectiveness of sales & service processes within the seller companies. Innovation is critical to the future of furniture manufacturing. Augmented Reality is the Game Changer in the furniture trade.